Privacy Notice

Homeflo is committed to providing a quality service for its members and working in an open and accountable way that builds the trust and respect of all.

Privacy Notice

Last updated on 12th January, 2021


Homeflo (“we” or “us”) take the privacy of your information very seriously. Our Privacy Notice is designed to tell you, the user of our services about our practices regarding the collection, use and disclosure of personal information which may be provided to us in person, over the phone, via our websites, associated apps and other or collected through other means.

This notice applies to personal data provided by our customers and their families, or our potential customers. In this notice “you” refers to any individual whose personal data we hold or process (other than our staff).

In this notice references to the “Site” are references to our website.

This notice is governed by the EU General Data Protection Regulation (the “GDPR”).

The basis on which we process personal data

Personal data we hold about you will be processed either because:

Personal data we process, purpose and legal basis

We have explained below the personal data we may process and in each case the reason we process that data and the legal basis we are relying on:

Cookies and IP Address

Data Retention

Our current data retention policy is to delete or destroy (to the extent we are able to) the personal data we hold about you in accordance with the following:

Category of personal data Length of retention

Records relevant for tax purposes 8 years from the end of the tax year to which the records relate

Personal data processed in relation to a contract between you and us 7 years from either the end of the contract or the date you last used our services or placed an order with us, being the length of time following a breach of contract in which a contracting party is entitled to make a legal claim

Personal data held on marketing or business development records 3 years from the last date on which you have interacted with us

Sharing your information

We do not disclose any personal data you provide to any third parties other than as follows:

Email and Other Communications

If you have placed an order for services with us we may from time to time contact you about similar goods or services. We may also contact you with information about our services if you have expressly consented to receive such communications (e.g. by signing up to our newsletter) or if you are a business customer.

When we send an email and other electronic communications we will comply with applicable regulations including the Privacy and Electronic Communications Regulations 2003. In particular, we will identify the nature of the message and the sender clearly and you will have an opportunity to opt-out of receiving any further communications from us.

You can opt-out of receiving marketing communications from us at any time.


We will take all reasonable steps to ensure that appropriate technical and organisational measures are carried out in order to safeguard the information we collect from you and protect against unlawful access and accidental loss or damage. These measures may include (as necessary):

We will ensure that our employees are aware of their privacy and data security obligations. We will take reasonable steps to ensure that the employees of third parties working on our behalf are aware of their privacy and data security obligations.

This notice and our procedures for handling personal data will be reviewed as necessary.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site. Once we have received your information, we will use the procedures and security features referred to in this notice to try to prevent unauthorised access.

Your privacy rights

The GDPR gives you the following rights in respect of personal data we hold about you:

All SARs and other requests or notifications in respect of your above rights must be sent to us in writing to the contact information at the bottom of this notice.

We will endeavour to comply with such requests as soon as possible but in any event, we will comply within one month of receipt (unless a longer period of time to respond is reasonable by virtue of the complexity or number of your requests).


If personal data we hold about you is subject to a breach or unauthorised disclosure or access, we will report this to the Information Commissioner’s Office (ICO).

If a breach is likely to result in a risk to your data rights and freedoms, we will notify you as soon as possible.

Other websites

Our Site may contain links and references to other websites. Please be aware that this notice does not apply to those websites.

We cannot be responsible for the privacy policies and practices of sites that are not operated by us, even if you access them via the Site. We recommend that you check the policy of each site you visit and contact its owner or operator if you have any concerns or questions.

In addition, if you came to this Site via a third-party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third-party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

Transferring your information outside Europe

We will not transfer your personal data in a systematic way outside of the EEA but there may be circumstances in which certain personal information is transferred outside of the EEA, in particular:

If we transfer your information outside of the EEA, and the third country or international organisation in question has not been deemed by the EU Commission to have adequate data protection laws, we will provide appropriate safeguards and we will be responsible for ensuring your privacy rights continue to be protected as outlined in this notice.

By submitting your personal information to us you agree to the transfer, storing or processing of your information outside the EEA in the manner described above.

Notification of changes to the contents of this notice

We will post details of any changes to our policy on the Site to help ensure you are always aware of the information we collect, how we use it, and in what circumstances if any, we share it with other parties.

Contact us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry or complaint relating to your personal information or how it is handled, you can do so via 08004220124, write to us at the following address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ Or send an email:

If we are unable to resolve any issues you may have or you would like to make a further complaint, you can contact the Information Commissioner’s Office by visiting for further assistance.